Michael Sadicario




    When most kids in the 1990s were playing NBAJam or watching Saved By the Bell, Michael Sadicario was dreaming of running a media business. By age 14, he’d secured an internship in the marketing department at a radio station in Westchester, N.Y., the first of several business-side gigs he’d hold in the music industry over the next decade.

    The same passion for business and media led him to Syracuse University, where he joined the inaugural class of the pioneering Entrepreneurship and Emerging Enterprises program. When he wasn’t in the classroom (or spending time with his future wife), Michael was MCing a weekly show on college radio and serving as a regular DJ at the local bar. There was one other reason Michael wanted to attend SU: the Orange basketball team, who took home the NCAA Basketball Championship title the year he graduated.

    “That’s the highlight of my entire sports life, because most of the teams I pick are terrible,” says the long-suffering fan of the Knicks, Mets, and Jets.

    Michael, who is OZY’s VP of Sales and Head of Revenue, has since had an illustrious career that has seen him working at Bloomberg, where he first headed up advertising sales for the Northeast, then took over as head of mobile sales, before running all digital sales for North America. Following that run, he joined Storyful (a News Corp company) as CRO before being lured over to OZY —  a tough catch for us, as he’s picky about the company he chooses.

    “I wouldn’t work for most publishers. I don’t want to work for the standard brand of copycat media. For me, OZY represents something different.”

    And if you’re wondering how a self-proclaimed media junkie opted for sales over editorial, Michael claims he lacks talent as a wordsmith, but his thoughts on the subject are pure poetry.

    “Everyone has to have something that they hold as their North Star – something that motivates them, or that they want to be able to leave behind as a legacy. I can’t write; I can’t produce the best television program. What I’m good at is business, and my North Star is to support great journalism by supplying it with money to be successful.”

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